#Twitter publisher tools longer videos update#

Twitter launched a number of new revenue streams since Musk took over in October though, including a USD $8 monthly subscription to Twitter Blue, and a USD $1,000 monthly charge for companies to be recognised as a “ Verified Organisation”.Īs a result, it’s tricky to know how Twitter’s current revenues might break down.

In a recent interview, Musk said that “most” of these advertisers have returned, but he didn’t offer any specific numbers to back up his claim, and analysts remain sceptical. companies), which will have particular importance later in this article.Īlarmingly though, media reports indicate that more than half of Twitter’s top advertisers stopped spending on the platform following Musk’s acquisition, leading to a 65 percent drop in ad revenues between October 2022 and January 2023. In other words, these active user figures include entities other than “human individuals” (e.g. “ Twitter defines monetisable daily active usage or users (mDAU) as people, organisations, or other accounts who logged in or were otherwise authenticated and accessed Twitter on any given day through, Twitter applications that are able to show ads, or paid Twitter products, including subscriptions.”

#Twitter publisher tools longer videos update#

The company’s last investor update – which focused on platform activity between April and June 2022 – revealed that the company had 237.8 million “monetisable daily active users” (mDAUs) by the middle of last year.Īt that time, the company reported that the platform’s mDAU base was growing at an annualised rate of 16.6 percent, while the 237.8 million figure was 3.8 percent higher than the 229 million figure that the company had published just 3 months prior, in its Q1 2022 investor update.įor reference, Twitter offered the following definition of its mDAU metric in its Q2 2022 earnings update: Since Musk took the company private in October, Twitter has stopped publishing the investor earnings reports that previously served as the most reliable source of insight into the platform’s performance. Let’s start by looking at Twitter’s most recent, “official” user numbers.